Lesson 1: Create your Account, GA4 Property, and Install your Google Tag

This step-by-step guide will walk you through creating a Google Analytics account , GA4 property for your website, and installing data tracking on your website.

It’s important to note that in order to install Google Analytics tracking on your site, you will need to paste a Google Tag (code) onto the pages of your site. Every website is different, so if you are unsure of how to place this code or install tracking using your website’s current Builder or CMS, it may be best to consult a web developer or someone that has more knowledge of your site’s backend.