Instructor: Destination Uplift
Skill Level: Intermediate
Topics: Guide to Pixels, Installing a Meta Pixel
Course Overview
A pixel is an analytics tool that allows you to gauge the effectiveness of ads, track actions on your site, and build audiences. It’s really just a simple line of code added to a website that tells you what users are on your site and what they’re doing on it (anonymously, of course).
In this course, we’ll share a few different pixels that can be implemented on your site, and walk you through how to create and install your first Meta Pixel step-by-step.
What you’ll get from this course:
An understanding of what pixels are and how they can be used to optimize ad tracking on different social media platforms. You’ll also learn how to create and install the Meta Pixel for Facebook and Instagram.