There are a variety of pixels available to marketers from social media platforms. Every popular social media site utilizes pixels — Pinterest Tag, LinkedIn Insight Tag, Twitter Pixel, and TikTok Pixel. As part of Facebook, Instagram uses the Meta Pixel.
What pixels do you need? The simple answer is to install those for whatever platform you use for digital marketing or those that you plan to use. Regardless of what social media platform you’re using, we highly recommend starting with the Meta Pixel.
All of those pixels operate using the same principals as The Meta Pixel. As an example, we will walk you through how to install this pixel.