If you’re a savvy digital marketer, and are using Facebook Business Manager, you have probably heard of the Meta Pixel before. It is vital that you are utilizing this pixel on your website. This pixel helps to optimize ads, build better targeted audiences, and remarket to users that have previously visited your site.
Even if you’re unsure of how it works the immense protentional is what truly matters. The pixel will start collecting crucial marketing data for your organization once you install it. This fundamental information can be used to accomplish future marketing goals. Based on the amount of information and data stored by using the pixel, it’s imperative that you install it as soon as you’re able.
The following video will walk your through creating your Meta Pixel and steps to install the pixel on your site.