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E-mail Marketing Best Practices

Photo of a person opening emails on their phone.

Instructor: Brian Matson

Skill Level: Beginner

Topics: E-mail Marketing

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Course Overview

During this webinar, we’ll discuss trends and best practices when it comes to developing and delivering an impactful email marketing program. Today’s email marketing is smart, actionable, and has great potential to be a driving force that supports your greater marketing objectives. In today’s world, every small business or organization should be leveraging email marketing as part of its online strategy.

Course Instructor:

Brian Matson | Senior Director of Strategy & Education at TwoSix Digital

What you’ll get from this course:

We’ll explore options when it comes to the use of automated messages, segmentation, and funnels that nurture subscribers in a meaningful way.

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Essential E-mail Marketing Best Practices

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Tips for Creating an Automated E-mail Strategy

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How to Segment your Contacts & Nurture Subscribers