Video Strategies You Can Do

Course Overview

We are living in a video-driven world! In this learning lab, gather fresh ideas to help bring video into your marketing mix. We’ll review best practices for getting usable content from your smartphone and explore some tools that you can use to create impactful content on the fly. Once you’ve created a piece of content, we’ll dive into YouTube strategies to help jumpstart your efforts on the world’s second-largest social media channel. We’ll also take some time to explore a series of content distribution models that will ensure your content is seen by the right audiences. You’ll be sure to walk away from this learning lab with new skills, creative ideas, and practical strategies that will put video in the forefront of your marketing plan.

Course Instructor:

Brian Matson | Director of Strategy & Education at TwoSix Digital