Instructor: Scout Delicato
Skill Level: Beginner
Topics: Marketing Funnel
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Course Overview
Every customer journey follows a path, and a well-designed marketing funnel can guide them from awareness to purchase. This session will break down the concept of a digital marketing funnel and show you how to build one for your business. We’ll explore each stage of the funnel—top-of-funnel awareness, mid-funnel consideration, and bottom-of-funnel conversion—and show you which marketing activities and content work best at each stage. Learn how to create a cohesive strategy that turns curious visitors into paying customers.
Course Instructor:
Scout Delicato | Lead Digital Marketing Strategist at TwoSix Digital
What you’ll get from this course:
Understand how to employ the marketing funnel to its fullest potential.