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Data-Driven Campaigns on a Budget

Image of a person's hands analyzing advertising campaign performance on a laptop

Instructor: Brian Matson

Skill Level: Beginner

Topics: Build Advertising Campaigns on Meta

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Course Overview

Are you running online campaigns based on assumptions or facts? In this session we’ll uncover valuable data sources hiding in plain view and walk through how to use them to enhance your future digital marketing campaigns. With tips for every level of expertise, from beginners to advanced data nerds, you will leave this session with a deeper understanding of the potential of running super smart campaigns that could grow your bottom line.

Course Instructor:

Brian Matson | Senior Director of Strategy and Education at TwoSix Digital

What you’ll get from this course:

Learn how to build simple and effective advertising campaigns on Meta step-by-step.

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Create and target audiences based on valuable user data

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Build advertising campaigns that help you achieve your business goals

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Best practices for advertising creative, targeting, and strategic tactics