Going Beyond Facebook and Google with Other Paid Opportunities

Going Beyond Facebook and Google with Other Paid Opportunities

Instructor: Brian Matson

Skill Level: Intermediate

Topics: Pinterest, YouTube, and TikTok ads

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Course Overview

While Facebook and Google dominate the paid ad landscape, a variety of other platforms offer cost-effective ways to reach new customers. This session will introduce you to alternative paid advertising channels and help you decide which ones are right for your business. We’ll explore the unique benefits of platforms like Pinterest, TikTok, and YouTube and discuss how to target niche audiences, test new ad formats, and diversify your ad spend to maximize your ROI. Discover how to get ahead of the curve and find new, less-crowded spaces to promote your business.

Course Instructor:

Brian Matson | Director of Strategy and Education

What you’ll get from this course:

Expand your reach by advertising on Pinterest, YouTube & TikTok.

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Understand the unique benefits of each platform and how to appeal to its specific user-base.

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Ad formats, targeting opportunities, and strengths of each platform.

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Step-by-step walkthrough of ad setup on Pinterest, YouTube, and TikTok.