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How to Prove that your Marketing Efforts Work (or Don’t)

How to prove that your marketing efforts work or don't. Analyzing data on Google analytics 4.

Instructor: Nick Danowski

Skill Level: Intermediate

Topics: Tracking Conversion Events on GA4

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Course Overview

Tired of wondering if your digital marketing is actually doing anything? This webinar will equip you with the knowledge and tools to finally track your marketing performance effectively — measuring the real impact of your efforts. Learn how to set up meaningful conversion tracking in Google Analytics 4. You’ll discover which key performance indicators to employ, how to set them up and understand how they fit into the bigger picture.

Course Instructor:

Nick Danowski | Lead Content Strategist at TwoSix Digital

What you’ll get from this course:

How to track meaningful conversion events in Google Analytics 4:

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Intro to Google Analytics 4

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Determine which Events on your Website are Worth Tracking

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Implement Real Tracking Examples that Work for your Business

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Measuring Event Performance in GA4