Instructor: Destination Uplift
Skill Level: Beginner
Topics: Keyword Research Tips & Tools, Optimizing your Site for Search
Course Overview
Keyword research is the process of finding and analyzing phrases, words, and terms that people enter into search engines like Google or Bing with the goal of using that data for a specific purpose, often for search engine optimization (SEO) or general marketing.
In this course, we’ll guide you through some basic principles of conducting your own keyword research and some great tools to assist you along the way.
What you’ll get from this course:
In this course, you’ll learn some basic principles of conducting your own keyword research, and we’ll explore a beginner-friendly keyword research tool, SEMRush. We’ll also share where and how you should implement keywords and phrases onto your website.