Instructor: Brian Matson
Skill Level: Beginner
Topics: GA4 Data, Website Traffic Tracking
Course Overview
Don’t get lost in a sea of data! Join us for this results-oriented workshop that will demystify Google Analytics 4 (GA4) and reveal the essential metrics that truly matter for your small business.
Course Instructor:
Brian Matson | Senior Director of Strategy & Education at TwoSix Digital
What you’ll get from this course:
Discover how to pinpoint your most valuable geographic locations for targeted advertising campaigns. Uncover your top-performing content to inform future strategies. Analyze traffic sources to understand where your visitors are coming from. And learn how to track the effectiveness of your paid campaigns using UTM codes. By the end of this session, you will be empowered to make data-driven decisions that drive real growth for your business.