Lesson 1: Content Elements that Typically Lead to More Engagement

There are a few key elements that typically result in images that regularly perform better than others on social media channels.

  • Photos of Human Faces
    • Images with human faces or people have been known to attract more attention and increase engagement.
  • Vanishing Points
    • A vanishing point is the point at which something that has been growing smaller or increasingly faint disappears all together.
  • Reflecting Water
    • Reflecting water doesn’t have to include a large body of water. You could use a puddle after a rain shower. Don’t be afraid to get a little creative.