Lesson 4: Elements & Content You’ll want to Optimize

Now it’s time to optimize your Google Business Listing. Sign in to your Google My Business dashboard and click on your business. Because your Google My Business profile feeds valuable details about your business directly to Google, the best optimization tactic is to supply as much information as possible. Fill out everything you can. 

Elements you will want to optimize:

• Use your actual business name. Adding additional keywords is against Google’s Terms of Service and can get your listing penalized. 
• List a local phone number. It’s a key signal, or ranking factor, that you’re a legitimate local business. If you use a call tracking number, enter the tracking number in the primary slot. (That’s what will show up to users.) Put your actual local number into the secondary slot. 

• Make sure your hours of operation are correct. 

• Write a compelling description. Let people know who you are. Don’t stuff this section with keywords, which is the practice of loading a page with keywords to boost a site’s ranking, because the description doesn’t have any effect on how you rank in searches. 
• Link to your social media profiles such as your Facebook & Instagram.

• Upload lots of high-resolution photos. This includes exterior, interior, and product shots. 

• Upload videos, if you have them. Videos must be 30 seconds or shorter and smaller than 100 MB.