1. Use a TikTok Business Account

Switching to a TikTok Business Account offers numerous advantages, including access to analytics and advertising features. With a business account, you can track your performance, understand your audience demographics, and refine your strategy based on data. This information can be invaluable for improving your content and increasing your reach. 

If you already have a TikTok account and would like to switch it over to a Business Account, follow these steps:

  1. Open your profile and tap the Menu icon in the top right corner 
  2. Select Settings and privacy 
  3. Tap Account 
  4. Tap Switch to Business Account 
  5. Choose a category that describes your business 
  6. Tap Next to complete the process