TikTok thrives on authenticity. Users appreciate genuine content that feels relatable and fun, rather than overly polished or corporate. Don’t be afraid to showcase your personality, share behind-the-scenes moments, or create light-hearted, entertaining videos. This approach fosters a stronger connection with your audience, making them more likely to engage with your content and share it with others.
Here are some popular brand accounts that have done a great job with their TikTok strategy. You’ll notice that they have fun with trends, and post frequently while giving content their own personal twist: