One of TikTok’s unique features is its emphasis on audio, particularly original sounds. Creating your own sounds not only sets you apart but also encourages users to engage with your content in a new way.
Using original sounds also eliminates the risk of audio from TikTok’s Universal Library being removed from your content without your knowledge. A lot of accounts who relied heavily on trending music and sounds are experiencing this crisis, as TikTok eliminates artists & sounds from their Universal Library.
Original sounds are great for adding custom voice narration, and these videos typically perform better than videos that just use music as their background.
When you produce original audio, you’re also fostering a unique identity that can be reused by others, expanding your reach. Consider crafting catchy phrases, jingles, or sound bites that reflect your brand’s personality. This can lead to trends where your sounds go viral, driving further engagement.
You can get an inexpensive microphone that plugs into your phone to record crisp, quality audio content.