When it comes to TikTok advertising, remember that ads tend to have a short shelf life. TikTok ads produce the best results when run for shorter durations, usually no more than two weeks.
Content that resonates today on TikTok might not have the same impact tomorrow, and TikTok’s algorithm will gradually degrade your ad over time, eventually causing your cost per metric to increase and return on ad spend to decrease. This means it’s crucial to keep your paid content fresh and timely.
Regularly analyze which types of ads perform well and pivot your strategy accordingly. A/B testing can also help you understand what resonates most with your audience and refine your approach.