While TikTok allows for longer videos, the most successful ones are often concise and to the point, and typically 7 seconds long or less. Users scroll quickly, so capturing their attention within the first few seconds is vital.
Aim for engaging hooks and quick delivery of your message. This not only keeps viewers engaged but also encourages shares and repeat views, helping your content gain traction.
TikTok, and other short-form video platforms do allow for longer form content. Currently the maximum video length for TikTok is 10 minutes. It’s okay to experiment with these longer form videos as well. You may learn that some of your audience prefers longer content, and longer videos can be better suited for certain types of content, such as product reviews.