Lesson 2: Automated Re-Engagement Campaigns

An automated re-engagement campaign series can be an incredibly useful way to get your unengaged subscribers interested in your upcoming newsletters. This is also a great way to learn more about what your audience likes to see and where you are falling short. You can create one of these campaigns by segmenting out a list of unengaged subscribers (i.e. people who haven’t opened your e-mails over a period of time) and creating a new list to send your automated series to. Here are some best practices and ideas for your automated re-engagement series: 

• Include an intriguing subject line. 

• Personalization can help to get the intention of these unengaged subscribers. 

• Include surveys or polls to get more information on how to improve your future emails. 

• Try to keep it short, these contacts are on the verge of unsubscribing- make sure this email series benefits them and lets them know they are important to you. 

• Consider including a discount or incentive to grasp their interest. For example, you could include a special offer for completing the survey or poll.

• Include strong calls to action.