Think about the topics you would like to rank for based on what products or services you are providing. An easy way to do this would be to look at dedicated landing pages in the main navigation of your website, and what topics those pages cover. For example, let’s say your business is a bar and restaurant in the downtown Ann Arbor area. You specialize in serving local craft beer, excellent wood-fired pizza, and have outdoor patio seating where you host live music and other events. A few key topics you may want to conduct keyword research for would include:
Next, Let’s brainstorm some search terms that would fall under the bucket of “Bar & Restaurant in Ann Arbor.” These are words or phrases that users would likely type into search engines like Google or Bing.
And so on and so forth. The point of this step isn’t to come up with your final list of keyword phrases, but rather to create a brain dump of what you think potential customers might be searching for related to the particular topic.